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Communications of the ACM

China Region Special Section: Hot Topics

Exploiting Psychology and Social Behavior for Game Stickiness

PlayerUnknown's Battlegrounds game

Credit: Hafiez Razali / Shutterstock

China's game market is the largest worldwide, recording $32.5 billion in sales in 2017. However, the lack of copyright protection (common in the European Union and U.S.) has forced China's game developers in the offline PC game industry to pursue Web and mobile-based game development. Today, few developers in China focus on developing PC or console games.

Of the 507 million gamers in China as of June 2017 (an estimate by the China Audio-Video and Digital Publishing Association and CNG Games Research Center in the China Gaming Industry Report January-June 2017), the number of console game owners (an estimated 9.09 million, according to global gaming research firm Newzoo in 2016) and offline PC gamers (18.5 million, based on data provided by Steam in 2017) together account for less than 10%.


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