News Corp. said Tuesday that it had attracted 105,000 paying customers to the digital versions of The Times and The Sunday Times of London since it started charging for access to their Web sites in June.
The company said "around half" of these were regular, active subscribers to the newspapers' Web sites, iPad application or Amazon Kindle edition. The rest are occasional purchasers. Another 100,000 readers have activated free digital accounts that are included in print subscriptions to the papers, News Corp. said.
News Corp.'s initiative has been closely watched among media analysts and advertisers because The Times and Sunday Times are among the first prominent general interest newspapers to erect "pay walls" around their digital content. Other newspapers are also moving to introduce paid services as online advertising falls short of publishers' hopes that it might someday replace dwindling print ad revenue.
From The New York Times
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