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In Online Games, a Path to Young Consumers

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Sugary ads games

Lesley Lopez, 10, creates comics on the Honey Nut Cheerios Web site, and pesters her mother to buy sugary cereals.

J. Emilio Flores for The New York Times

Deep into one of her favorite computer games, Lesly Lopez, 10, moves her mouse to click on a cartoon bee. She drags and drops it into an empty panel, creating her own comic strip.

From The New York Times
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