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The Next Big Thing in Analytics: Tracking Your Cursor's Every Move

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Heatmap of cursor positions

Heatmap of recorded cursor positions; heavy interaction in red/orange/yellow areas, moderate interaction in green areas, light interaction in blue areas.

University of Washington / Microsoft Research

Media, search engines, advertisers and social networks have been tracking what you click since the birth of the Web, but this measurement yields an incomplete picture of what you're actually doing when you browse.

From Technology Review
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