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Making Collective Wisdom Wiser

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Tel Aviv University researchers have developed database technology that can automatically evaluate information submitted by the crowd.

The technology reviews the incoming information and identifies possibly inaccurate data, which enables the program to moderate input with little human intervention. The framework, developed Tel Aviv professor Tova Milo, can flag incoming information that seems questionable and send out automatic alerts to moderators.

Milo says the program also can determine the staff members who are best available to evaluate the information. She says the system makes sure that the crowd is being used efficiently.

"It's about knowing to ask the right people the right questions," Milo says.

Since human input will be more selective, the program will result in higher quality sites, saving money and time on monitoring content. Milo notes that many Web sites now have a crowdsourcing component, but their dynamic nature makes managing that data problematic.

"Every day old information is updated and new information comes in," she says. "It's very difficult to maintain."

From American Friends of Tel Aviv University
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