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You For Sale: Mapping, and Sharing, the Consumer Genome

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Acxiom headquarters, Little Rock, Ark.

Acxiom's headquarters in Little Rock, Ark. Analysts say the company has amassed the world's largest commercial database on consumers.

Credit: Justin Bolle for The New York Times

It knows who you are. It knows where you live. It knows what you do.

From The New York Times
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