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Facebook's New Pitch to Brand Advertisers: Forget About Clicks

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Facebook logo on computer screen

Facebook logo on a computer screen seen through glasses held by a woman in Bern in photo taken May 19, 2012.

Credit: Reuters/Thomas Hodel/Files

Facebook Inc., stung by doubts that advertising on the social network delivers enough bang for the buck, is preparing to unveil data to counter its critics and show that "clicks," the current metric of choice, tell only half the story.

From Reuters
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