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Campaigns Mine Personal Lives to Get Out Vote

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Nicole Rigano, Columbus, OH

Nicole Rigano at a union local in Columbus, Ohio, on Saturday. She contacted a co-worker to urge him to vote after a computer sifted through her Facebook contacts.

Credit: Ian C. Bates for The New York Times

Strategists affiliated with the Obama and Romney campaigns say they have access to information about the personal lives of voters at a scale never before imagined.

From The New York Times
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