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Tracking Voters' Clicks Online to Try to Sway Them

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Voters' clicks

Thomas Goddard, of Santa Clara, Calif., says online ads for Mitt Romney have continued to appear since he visited the candidates Web site.

Credit: Jason Henry for The New York Times

A few weeks ago, Thomas Goddard, a community college student in Santa Clara, Calif., and a devoted supporter of President Obama, clicked on to check out the candidate’s position on abortion.

From The New York Times
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