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Communications of the ACM

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It's Like They’re Reading My Mind

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Brain-computer interface

Information from BCI devices could offer new value to developers, advertisers, and users alike.

Credit: Fabrice Coffrini/AFP/Getty Images

Whether it's our location, contact lists, calendars, photo albums, or search requests, app developers, advertising companies, and other tech firms are scrambling to learn everything they can about us in order to sell us things.

From Slate
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