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ACM Opinion

Jonathan Ive on Apple's Design Process and Product Philosophy

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Jonathan Ive, Apple

Jonathan Ive, center, Apples design chief, on the set of "Good Morning America" last year with Bono, left, of the music group U2.

Credit: Fred Lee/ABC

When Steven P. Jobs led Apple, he created a core principle for the company's designers and engineers: stay fully focused on making great products.

From The New York Times
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