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The Cookies You Can't Crumble

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Tough cookie

Credit: Photo Illustration by 731; Jackhammer: Richard Levine/Alamy; Cookie: Stuart Minzey/Getty Images

If you've used the Internet for longer than the iPhone has been around, you're probably familiar with cookies, those little packets of personal data that help load websites you frequent and tell the websites' owners who you are and what you’re up to—information coveted by advertisers.

From Bloomberg Businessweek
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