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Communications of the ACM

ACM Opinion

The Shape of Things to Come

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Jony Ive, Apple

"So much of our manufactured environment testifies to carelessness," Ive says. Things are "developed to be different, not better."

Credit: Pari Dukovic

In recent months, Sir Jonathan Ive, the forty-seven-year-old senior vice-president of design at Apple—who used to play rugby in secondary school, and still has a bench-pressing bulk that he carries a little sheepishly, as if it belonged to someone else—has described himself as both "deeply, deeply tired" and "always anxious."

From The New Yorker
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