Sign In

Communications of the ACM


The War Over the Value of Personal Data

The War Over the Value of Personal Data, illustration

Credit: Getty Images

Data has been called the "new oil," and one reason for this is that personal data greases the wheels of our connected world. It powers wildly lucrative social media platforms like Facebook and Snapchat. Data makes online advertising super-targeted (and super-profitable) for Internet giants like Google, and data about online habits is highly lucrative for any brand selling online (which is most of them).

If data is the new oil, we're discovering gushers each and every day. Consultancy IDC predicts the total amount of data generated globally will hit 44 zettabytes by 2020, a tenfold jump from 2013's 4.4 zettabytes.


No entries found

Log in to Read the Full Article

Sign In

Sign in using your ACM Web Account username and password to access premium content if you are an ACM member, Communications subscriber or Digital Library subscriber.

Need Access?

Please select one of the options below for access to premium content and features.

Create a Web Account

If you are already an ACM member, Communications subscriber, or Digital Library subscriber, please set up a web account to access premium content on this site.

Join the ACM

Become a member to take full advantage of ACM's outstanding computing information resources, networking opportunities, and other benefits.

Subscribe to Communications of the ACM Magazine

Get full access to 50+ years of CACM content and receive the print version of the magazine monthly.

Purchase the Article

Non-members can purchase this article or a copy of the magazine in which it appears.
Sign In for Full Access
» Forgot Password? » Create an ACM Web Account