When the European Union (EU) General Data Protection Regulation (GDPR) went into effect on May 25, 2018, it represented the most sweeping effort yet to oversee the way businesses collect and manage consumer data. The law, established to create consistent data standards and protect EU citizens from potential privacy abuses, sent ripples—if not tidal waves—across the world.
GDPR gives European citizens greater control of their data while establishing strong penalties for businesses that do not comply. What is more, any data that involves EU citizens or touches EU companies is covered by GDPR. The initiative replaces an older data privacy initiative called the Data Protection Directive 95/46/EC, which was introduced in 1995.
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