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Battle for Connected Home Seizes the Stage at CES 2019

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The Google Assistant Ride in the Google pavilion of last week's CES.

The CES 2019 trade show in Las Vegas showcased efforts by Google, Amazon, and Apple to promote their connected home technology platforms.

Credit: AP

Last week's CES 2019 in Las Vegas showcased efforts by Google, Amazon, and Apple to advance connected home technology platforms.

The three companies are targeting the living room as a locus for such products, with several major TV manufacturers announcing plans to build Amazon's Alexa virtual assistant into their 2019 models; others intend to embed Google's Assistant within their sets.

Creative Analysts' Carolina Milanesi said using such digital assistants as replacements for remote controls is seen as appealing to consumers.

However, industry analysts are concerned about a lack of product differentiation, as smaller device makers outsource their core device intelligence to Google or Amazon.

The companies' eventual goal is to diffuse their assistants throughout the entire home, to collect valuable customer data, and ease consumer procurement of new products and services.

From Financial Times
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