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Smartphone Apps Capture 40% of ­ser Face Time

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Hannu Verkasalo

Helsinki University of Technology

Up to 90 percent of smartphone users say they want computer-like functions, and close to 40 percent of aggregate face time is based on mobile Internet, games, multimedia, and map applications, according to a dissertation by Helsinki University of Technology doctoral candidate Hannu Verkasalo (pictured). His findings in "Handset-Based Analysis of Mobile Service Usage" are based on several surveys and in-device usage measurements of 1,260 Finnish subscribers in annual studies over two to three months.

Verkasalo found that only 31 percent of smartphone users who want a mobile email feature actually use email in practice, and the gap between intent and actual use for multimedia messaging (MMS) and mobile Internet browsing was 70 percent and 72 percent, respectively. Internet browsing, MMS, and multimedia applications were desired the most.

Verkasalo says that smartphone sensors could potentially be used in building adaptive user interfaces, advertising solutions based on context and behavior, interactive and real-time applications for social media, and services for predicting future movements and actions. "Due to the increasing processing power and more sophisticated sensor capabilities of today's smartphones, various kinds of next generation mobile and Web applications can be built that are context sensitive, capable of learning and real time by nature," he says.

From Helsinki University of Technology
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Abstracts Copyright © 2009 Information Inc., Bethesda, Maryland, USA


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