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How Retail is Using Digital Twins

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An aircraft engine (left) and its digital twin.

Digital twins could help customers connect the dots between home improvement projects, required materials, and materials costs. They could also help improve physical customer journeys within stores by organizing the order of shopping lists to line up with

Credit: Adobe Stock

Digital twins began as a way to harness engineering simulation to improve product design. The Omniverse opens digital twins tools and techniques for a much broader set of use cases. At Nvidia's recent GTC conference, executives from Lowes and Kroger explained how digital twins are transforming retail, customer experience, and logistics.

The biggest takeaway is how digital twins make it easy to visualize complex relationships between physical things, including product placement, physical customer journeys, and the paths robots might take down store aisles for inventory and floor cleaning. 

Managers and staff can explore how layouts, schedules, team movements and customer journeys interact in one visualization tool. They can also visually assess the impact of a new store layout, schedule or technology might impact cleaning, restocking, and staffing requirements.

From VentureBeat
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