IBM used its Artificial Intelligence Fairness 360 (AIF360) toolkit to confirm that bias exists in digital advertising, and has released its open-source Advertising Toolkit for AI Fairness 360 to help address the problem.
Researchers at the company used the AIF360 suite to analyze bias in advertising and mitigation strategies.
The new toolkit contains 75 fairness metrics and 13 algorithms to help identify and ameliorate biases in discrete datasets, as well as a script and sample code for ease of use.
IBM designed the tools to help organizations acquire a better understanding of the presence and effects of bias on their ad campaigns, along with the composition of their audiences.
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