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Walmart Rolls Out AR to Try on Clothing Virtually

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The retailer, which already let customers see clothing on a variety of models, will now show lifelike images of apparel on a specialized selfie.

Credit: Walmart

Walmart has launched a new augmented reality feature that allows shoppers to virtually try on clothes.

The Be Your Own Model tool uses machine learning technology originally developed for topographic mapping so customers can view how apparel will fit on their bodies, along with shadows, colors, and simulated fabric draping.

Be Your Own Model runs on Walmart's iOS application, with shoppers able to upload photos to model the apparel on images of their bodies.

Walmart's Cheryl Ainoa said the process is energy efficient so customers will not run down their phones' batteries.

From Fast Company
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From Fast Company

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