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Canada Pushes Canadian Content, Irking Big Tech

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The streaming legislation is now in the countrys senate for review.

Canada's Heritage Minister Pablo Rodriguez said the plan would "protect the future of our culture as Canadians."

Credit: David Kawai/Bloomberg News

Proposed legislation in Canada that would require digital platforms to promote Canadian content over foreign-made content and make annual payments for the nation's artistic community is facing pushback from Alphabet Inc., Meta Platforms Inc., and Bytedance Ltd., the parent companies of Google, Facebook, and TikTok, respectively.

Said Pablo Rodriguez, Canada's heritage minister, "This is simply about the digital platforms paying their fair share toward our culture."

Rodriguez said the payments would boost the amount of French-language and indigenous-made programming in Canada.

However, the companies argue the revamped algorithms could limit viewership outside of Canada, resulting in the loss of ad revenue for smaller Canadian artists, and would prioritize the government's interests over those of Canadian users and creators.

From The Wall Street Journal
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