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Auto Industry Races into Metaverse at CES

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A demonstration on metaverse-enhanced video communication at the Touchcast booth during CES 2023 in Las Vegas.

The metaverse can play a role in designing new products or more easily testing them in differing environments.

Credit: Reuters

The 2023 Consumer Electronics Show (CES 2023) showcased metaverse technologies designed to enhance the auto industry.

French auto-parts manufacturer Valeo unveiled an in-car TV system that allows headset-wearing occupants to change channels via sensor-detected hand gestures.

Valeo's Ghaya Khemir said external sensors also can integrate pedestrians or landscapes into virtual reality (VR) images, or display relaxing images to relieve stress.

Meanwhile, German automaker Audi's Holoride startup is selling a VR headset for rear-seat passengers featuring content synchronized to car movements to prevent nausea.

Germany's BMW also premiered a concept car for upcoming models that integrates "the real and virtual worlds," involving augmented reality images — and possibly movies — projected on the windshield.

From The Japan Times (Japan)
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