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Will the Metaverse Be Entertaining? Ask South Korea

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Aiki, one of the Girls Re:verse judges, during a taping outside Seoul.

To be successful in the metaverse, said Jung Yoon-hyuk of Korea University’s School of Media and Communication, “you need to have good content. In Korea, that content is K-pop.”

Credit: Jun Michael Park/The New York Times

South Korea's entertainment industry is producing virtual content as a gateway into the metaverse.

South Korean producer Kakao Entertainment aims to expand the virtualization of K-pop artists by creating a wholly virtual, interactive band through a partnership with mobile gaming company Netmarble.

Kakao also produces the "Girl's Re:verse" virtual K-pop show, and is considering potential album releases, brand endorsements, videogames, and digital comics.

South Korea's government is investing more than $170 million to develop virtual entertainment through a "metaverse alliance" with hundreds of businesses.

From The New York Times
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