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South Korean Girl Band Offers Glimpse into Metaverse


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A member of the South Korean girl band MAVE:, which exists solely in the metaverse.

With the aid of an AI voice generator, MAVE's members can speak four languages, but they can't speak in response to prompts, and have to rely on scripts prepared by humans.

Credit: Kim Soo-hyeon/Reuters

South Korean girl quartet MAVE: exists exclusively in the metaverse, where Web designers and artificial intelligence (AI) produce the songs, dances, interviews, and even the appearance of the group’s human-like avatars.

Viewers note the band is more natural-looking than previous virtual entertainers because new tools allow developers to add more realistic details, while an AI voice generator makes the performers multilingual.

MAVE: is the product of Metaverse Entertainment, a business established by South Korean Internet company Kakao and gaming firm Netmarble.

Metaverse Entertainment's Chu Ji-yeon described the band as an "ongoing" project to investigate new business opportunities and find ways to bypass technological challenges.

From Reuters
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