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Publishers Prepare for Showdown With Microsoft, Google Over AI Tools

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The tensions over AI tools add another dimension to the already-fraught relations between tech companies and the publishing world.

Credit: John Minchillo/Associated Press

Since the arrival of chatbots that can carry on conversations, make up sonnets and ace the LSAT, many people have been in awe at the artificial-intelligence technology's capabilities.

Publishers of online content share in that sense of wonder. They also see a threat to their businesses, and are headed to a showdown with the makers of the technology.

In recent weeks, publishing executives have begun examining the extent to which their content has been used to "train" AI tools such as ChatGPT, how they should be compensated and what their legal options are, according to people familiar with meetings organized by the News Media Alliance, a publishing trade group.



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