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AR Art Takes Over British City

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Virtual balloons captured by the free app.

Visitors to the art installation can download an app, then use their phone's camera to unlock virtual artworks on the rooftops of nearby buildings.

Credit: Marketing Sheffield

The U.K. city of Sheffield has transformed its rooftops into an augmented reality (AR)-based art display.

Launched in February, the "Look Up!" project is an "art trail" comprised of four buildings in the city's center, each coupled to a quick response (QR) code on the sidewalk below.

Viewers can use a free smartphone application to scan the codes and follow animated arrows directing their gaze upward, to watch a stick figure made of multicolored balloons, a giant cat, and other whimsical animated characters onscreen.

U.K. company Megaverse created the app and platform in partnership with U.S.-based AR developer Niantic, while local firms Universal Everything and Human Studio supplied the artworks.

More than 1,500 people had downloaded the app and nearly 2,000 QR codes had been scanned in the week following the trail's launch.

From Wired
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