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Web Browsing Data Collected in More Detail Than Previously Known

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A document seen by the Financial Times showed that segments marketed by U.S. data broker firm Eyeota include decision makers in government, national security and counter-terrorism. They also included categories such as military personnel, military familie

Credit: Bloomberg

Web browsing data is being collected and sold in greater detail than previously thought, according to a report by the non-profit Irish Council for Civil Liberties (ICCL), including data on many influential and sensitive professions that were not known to be sold to advertisers.

Data has been put into segments used to target judges, elected officials, military personnel, and “decision makers” working in national security, showing that "industry’s security problem is in fact a national security problem too,” according to ICCL's Johnny Ryan.

Said digital ethicist Carissa Veliz at the U.K.'s University of Oxford, “Although platforms claim data is anonymized, it is actually very hard to do in practice; you only need two or three data points to identify somebody."

From Financial Times
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