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Meta Calls for Industry Effort to Label A.I.-Generated Content

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Clegg said he hoped this effort would be a rallying cry for companies to adopt standards for detecting and signaling that content was artificial.

Nick Clegg, president of global affairs and communications at Meta, is pushing other companies to help identify A.I.-created content.

Credit: Paul Morris/Bloomberg

Last month at the World Economic Forum in Davos, Switzerland, Nick Clegg, president of global affairs at Meta, called a nascent effort to detect artificially generated content "the most urgent task" facing the tech industry today.

On Tuesday, Mr. Clegg proposed a solution. Meta said it would promote technological standards that companies across the industry could use to recognize markers in photo, video and audio material that would signal that the content was generated using artificial intelligence.

The standards could allow social media companies to quickly identify content generated with A.I. that has been posted to their platforms and allow them to add a label to that material. If adopted widely, the standards could help identify A.I.-generated content from companies like Google, OpenAI and Microsoft, Adobe, Midjourney and others that offer tools that allow people to quickly and easily create artificial posts.

From The New York Times
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