Anyone who's ever chased a hot ticket for a concert or sports event knows the agony of the drill. Wait--online or in line--until the box office opens and then compete against the masses, including crafty ticket brokers, for the best seats. And for many would-be ticket buyers, the effort is often fruitless.
But the humble ticket--and the way it's bought and sold--could be on the verge of momentous change.
In an effort to thwart scalpers and dampen ticket reselling on the so-called secondary market, musicians as diverse as Bruce Springsteen, Miley Cyrus, Metallica and Justin Bieber have adopted "paperless ticketing" for some or all of the seats at their live shows. Sports organizations, such as the NCAA men's Final Four basketball tournament and the Houston Rockets of the NBA, have done so as well.
From The Washington Post
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