Communications of the ACM
Google May Know Your Desires Before You Do
Google attempts to return relevant search results in the blink of an eye. But in future it could go one better, delivering search results to its users even before they know that they want the information.
Amit Singhal, one of Google's veteran search algorithm engineers, wants to develop a search engine that second-guesses users' needs well ahead of time.
"I call it searching without searching," he said at a briefing at Google's London headquarters yesterday.
In future, your Google account may be allowed, under some as-yet-unidentified privacy policy, to know a whole lot about your life and the lives of those close to you. It will know birthdays and anniversaries, consumer gadget preferences, preferred hobbies and pastimes, even favourite foods. It will also know where you are, and be able to get in touch with your local stores via their websites.
From New Scientist
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