The Microsoft store in Palo Alto, Calif., looks not unlike an Apple store, but with Windows logos instead of Apple logos.
Credit: Farhad Manjoo/Slate
Three years ago, shortly after Microsoft announced that it would launch its own retail stores, I offered the company some unsolicited advice: Copy Apple "relentlessly, unabashedly, and completely." At the time, Microsoft was still the world's largest technology company.
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