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Communications of the ACM

ACM Opinion

Welcome to the Microsoft Store

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Microsoft store, Palo Alto

The Microsoft store in Palo Alto, Calif., looks not unlike an Apple store, but with Windows logos instead of Apple logos.

Credit: Farhad Manjoo/Slate

Three years ago, shortly after Microsoft announced that it would launch its own retail stores, I offered the company some unsolicited advice: Copy Apple "relentlessly, unabashedly, and completely." At the time, Microsoft was still the world's largest technology company.

From Slate
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