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Communications of the ACM

ACM Opinion

How Samsung Broke Away from the Android Pack

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Samsung Galaxy S3

The Samsung Galaxy S3 launch was held in London last year. This year, it's in New York.

Credit: Jason Jenkins/ CNET

As successful as Samsung's Galaxy S franchise is now, it's easy to forget the Korean consumer electronics giant's first attempt at the American smartphone market was met with an apathetic shrug.

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