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Communications of the ACM

ACM Opinion

The Job After Steve Jobs: Tim Cook and Apple

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Tim Cook and Steve Jobs, Apple

Tim Cook and Steve Jobs at an Apple news conference in 2007.

Credit: Corbis

Shortly after Tim Cook succeeded Steve Jobs as CEO of Apple in August 2011, he told a confidant that he got up every morning reminding himself just to do the right thing—and not to think about what Steve would have done.

From The Wall Street Journal
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